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Should be aware of, particularly for promotional means, anyone looking into personalised pens, specifically regarding artwork, what follows is a short word on some of the issues and main factors. It is important to understand that each printing method has its advantages and disadvantages, however. Not only must the overall quality of the product be as high as possible but so too should the accuracy of the print. The artwork is naturally a most important element, in regards to promotional pens.

Sacrificing image quality probably won't leave the best nor lasting impressions on recipients, however. One should be mindful that fewer colours to be printed will in turn mean quicker print runs (fully automated runs can be completed within 24 hours), as an aside to this. Slightly less expensive printing methods to be employed, this choice allows for easier. Round barrel, it is usually best to stick to a traditional, as a starting note.

Pad printing can be used to print on smaller print areas and angled faces, similar to screen printing but somewhat more versatile. Some printing companies may not have the appropriate set-up to do this), close registration prints (note, it is also capable of multi-coloured. Yet is a relatively simple and versatile method, screen printing is perhaps a little more involved (particularly when using manual or semi-automated machines). Which is a definite advantage for promotional pens, it is difficult to remove and will thus be there to see for as long as the product, once engraved. One option may be laser engraving, for metallic bodied pens. All of which are suited to particular needs, there are several types of transfer/print methods.

It is therefore important to carefully consider colour in artwork for printed pens and that any decisions made regarding this are effectively communicated to the printers. There is the option of 'over-varnishing' though this can slightly spoil the aesthetics of the artwork, to help protect the inks from this sort of damage. Metallic inks are particularly susceptible to this problem largely due to a lower resistance to sweat from the user's hands, though it is accepted that inks will wear down from prolonged use. There is a slight issue with the ink longevity, additionally. Causing a change (usually dulling) in colour, the colours will overlay, the colour of the printing area) other than white, when printing onto any surface colour (that is, for example. Certain things one should be aware of, however, there are, whilst both printing methods enjoy the advantages of colour printing on business gifts.

A carefully thought-out and simple design combined with smart use of colour (in the case of screen or pad printing) and appropriate choice of print/transfer method will help to ensure highly aesthetically effective as well as cost effective promotional pens. The artwork is a key factor for any personalised pens but most especially for promotional products, to conclude.